Creativity is a must today, also in the job. However, many have forgotten how to do this and live out their creativity in their hobbies. Creativity is usually limited to finding new ideas and underestimates how important it is to find the right problem and to bring the solution ideas to implementation.

In his lecture, Jens Hoffmann shows how creative excellence can be achieved at any time and how working in a team becomes more productive through proper cooperation.

The lecture took place in September at the invitation of interface AG as part of the if-forum event series under the title "The Best of PM Camp".