Imagine a meeting in a large company. At the top of the agenda: a new competitor is working on a solution with completely new technology. Market maturity is imminent. The need for some type of action seems obvious, but the situation is confusing. It is not clear what the next few years may have in store for the customers, the industry, and the market.
So many questions are swirling around: Is the technology truly ready for the market? Is the competitor’s solution so desirable that it threatens our products? Is there even demand for this kind of innovation? Can our company master this new technology? Which strategy promises future success? Should we invest in the new technology or should we make our technology even more sophisticated, efficient and economical?
Entire sectors and even economic areas are currently facing this type of ambiguous situation. And it’s not just technologies, but also business models and life plans that are up for grabs. Consider some of your own ambiguous situations. How do you react? How do the different members of your team react?
Now, back to that meeting, where various responses are erupting in the room: