About Us

Katrin Elster

Expert for playful co-creativity at StrategicPlay®. Trainer for Lego® Serious Play® and CoCreACT® training. Building the future together, playing with visions and business models, unleashing the full potential of diverse teams - that's what moves Katrin Elster. With StrategicPlay® she is an expert in the skills that determine the future: Solving complex problems and co-creatively shaping new things. She has been a Master Trainer for LEGO® SERIOUS PLAY® since 2006 and is also a trainer for Creative Problem Solving. In addition, she organises playful un-conferences such as play4agile and play4innovation. In 2016, she co-founded the association Crea Germany e.V. to promote creative design skills in schools and society.

Jens Hoffmann

Expert in innovation, service design, organisational transformation and agile management for multinational companies and organisations. Since 1999 he has been Managing Director at Hoffmann Consulting GmbH, based in Hamburg, Germany. As a Certified LEGO® SERIOUS PLAY® Facilitator, Certified Creative Problem Solving Facilitator and Certified Management Coach, he works with leaders from executive to departmental level on business and team transformation. He is a specialist in designing and facilitating large-scale interventions with (Service) Design Thinking, LEGO® SERIOUS PLAY®, World Café, Open Space, Real-Time Strategic Change and Future Conference.

Andreas Thier

Senior (un)Consultant at Hoffmann Consulting and StrategicPlay®. He holds a degree in computer science and specialises in IT security and IT risk management as well as data visualisation, the development and implementation of IT services, processes and changes. He uses classical and agile project management, playful design as well as the rich possibilities of StrategicPlay®, such as Lego Serious Play Facilitation and the CoCreaAct process. He is a co-founder of the association Crea Germany e.V. in order to promote creative design skills in schools and society.

Tamara Christensen

Our partner from America - Tamara Christensen

Phoenix, USA Tamara is a passionate and insightful facilitator, trainer, researcher, speaker and author. She brings nearly 20 years of experience in design thinking, creative problem solving, colloboration and research to help organisations develop innovation skills and apply them to complex business challenges. Tamara works with a range of organisations from local businesses to global corporations, including Honeywell and 3M. She is also a lecturer at the Thunderbird School of Global Management. Tamara's book "F-ing Innovation: Why Innovation is Hard and What to Do About It" is available on Amazon.

We are StrategicPlay®, the first Lead Partner in Germany to train LEGO® Serious Play® according to the official curriculum.

Strategic Play® is a brand of Hoffmann Consulting, created in 2006 after a LEGO® Serious Play® workshop in which we strategically prepared our new LEGO® Serious Play® partnership with LEGO® A/S.

Thanks to our work in various creative communities around the world, we have built up a high level of expertise with a unique mix for strategic co-creation.

Through our active participation in the Advisory Board for LEGO® Serious Play®, together with the other Master Trainers, we have been ensuring a consistent standard of training and quality worldwide since 2010. Over the years, we have consolidated our experience around the best practices, designs and approaches.

StrategicPlay® offers LEGO® Serious Play® training worldwide. And because we meet many fit people there, we want to pass on our knowledge and methods. So that there are more good - because productive - meetings. So that tasks lose their complexity and project backlogs dissolve. So that creativity can emerge and ideas can grow. And so that companies realise that teams can find amazingly sustainable solutions through playful methods of strategy development.

We want our clients to recognise and make the most of their creative potential. For us, creativity is a process, not a talent. That's why we firmly believe that everyone is creative.