About Us

Katrin Elster

Expert for playful co-creativity at StrategicPlay®. Trainer for Lego® Serious Play® and CoCreACT® training. Building the future together, playing with visions and business models, and developing the full potential of diverse teams - that's what motivates Katrin Elster. With StrategicPlay®, she is an expert in the skills that will determine the future: solving complex problems and co-creatively designing new things. Since 2006, she has been a master trainer for LEGO® SERIOUS PLAY® and also a trainer for Creative Problem Solving. She also organizes playful un-conferences such as play4agile and play4innovation. In 2016, she co-founded the Crea Germany eV association to promote creative design skills in schools and society.

Jens Hoffmann

Expert in innovation, service design, organizational transformation and agile management for multinational companies and organizations. Since 1999 he has been Managing Director at Hoffmann Consulting GmbH based in Hamburg, Germany. As a Certified LEGO® SERIOUS PLAY® Facilitator, Certified Creative Problem Solving Facilitator and Certified Management Coach, he works with managers from the executive board to the department level on the transformation of companies and teams. He is a specialist in the design and management of large interventions with (service) design thinking, LEGO® SERIOUS PLAY®, World Café, Open Space, Real-Time Strategic Change and Future Conference.

Andreas Thier

Senior (un)Consultant at Hoffmann Consulting and StrategicPlay®. He is a computer scientist and specializes in IT security and IT risk management as well as data visualization, the development and implementation of IT services, processes and changes. He uses classic and agile project management, playful design and the rich possibilities of StrategicPlay®, such as Lego Serious Play Facilitation and the CoCreaAct process. He is co-founder of the Crea Germany eV association to promote creative design skills in schools and society.

Tamara Christensen

Our partner from America - Tamara Christensen

Phoenix, USA Tamara is a passionate and insightful facilitator, trainer, researcher, speaker and author. She brings nearly 20 years of experience in design thinking, creative problem solving, collaboration and research to help organizations develop innovation capabilities and apply them to complex business challenges. Tamara works with a range of organizations from local businesses to global companies, including Honeywell and 3M. She is also a lecturer at the Thunderbird School of Global Management. Tamara's book, F-ing Innovation: Why Innovation is Hard and What to Do About It, is available on Amazon.

We are StrategicPlay®, as the first lead partner in Germany we train LEGO® Serious Play® according to the official curriculum.

Strategic Play® is a brand of Hoffmann Consulting, created in 2006 after a LEGO® Serious Play® workshop in which we strategically prepared our new LEGO® Serious Play® partnership with LEGO® A/S.

Thanks to our work in various creative communities around the world, we have built up and expanded a high level of expertise with a unique mix for strategic co-creation.

Through our active participation in the Advisory Board for LEGO® Serious Play®, we have been working with other Master Trainers since 2010 to ensure a uniform global training and quality standard. Over the years, we have consolidated our experience around the best practices, designs and procedures.

StrategicPlay® offers LEGO® Serious Play® training courses worldwide. And because we meet many fit people there, we want to pass on our knowledge and methods. So that there are more good – and productive – meetings. So that tasks lose their complexity and project backlogs are resolved. So that creativity emerges and ideas can grow. And so that companies realize that teams can find amazingly viable solutions through playful methods for strategy development.

We want our customers to recognize their creative potential and make the most of it. For us, creativity is a process, not a talent. That’s why we firmly believe that everyone is creative.