What is LEGO® Serious Play®?
Learn more about the method and its diverse areas of application.
Using LEGO® Serious Play®
LEGO® Serious Play® (LSP for short) is used in companies, teams and also with individuals to encourage new ideas, improve communication and accelerate problem solving.
With the innovative process or the special type of moderation technique, unique, sustainable and practical solutions for complex questions are developed and implemented immediately. Large international companies such as EBAY, NOKIA and MICROSOFT are already using it to authentically formulate their brand identity, develop innovative ideas and strategies, support the formation of high-performance teams or effectively accompany change processes.
To give you some examples:
You want to strategically reorient yourself or develop a new strategy implemented in the company? We make your strategic plans understandable at all levels and bring them to life together.
You are attracted by a promising business idea or innovation, but you don’t know exactly what this could look like or what it would take? We give your ideas direction, let them grow and become more concrete and play them through with you. After that, you will be prepared for the new.
The potential that lies within you is not perceived appropriately from the outside? We change your appearance by Explore brand /identity from different perspectives and design it in a new and understandable way.
your team Is there a lack of internal cohesion or a lack of drive to move forward into a successful, shared future? We help to use the team’s potential to playfully strengthen it from within and to orient it externally with a fresh wind.
areas of application
- Diversity: Diversity as a strategic success factor
- Brand Identity: Developing a clear and unique brand identity
- Project management: Start projects quickly and effectively
- Project teams: Creating effective project teams and motivating them sustainably
- Risk management: identifying risks and developing alternative strategies
- Product development: Designing innovative products and services
- Change Management: Starting change processes and implementing them effectively
- Networking: Make conferences full of energy and actively involve participants
No matter what type of complex project you have, we specialize in developing the co-creative solution for your individual goals.
With LEGO® Serious Play®, shared visions, values and principles can be developed to To make complexity visible and to understand it. It helps to create a new, clear and common vision of the future of the product, the brand or the company or to reposition teams or areas within the company. A common language and identity can also be developed, which can improve teamwork in the long term and effective solutions must be found.
co-creative
With our methods, you will jointly develop a new understanding of your project, whether it be new business models, a new culture, strategy or innovation.
experienceable
Ideas, thought models and visions are brought to life with LEGO® models and are better remembered.
Comprehensible
LEGO® is not a toy here, but a prototyping material, so that ideas and visions can be created in models to be discussed and “played through”.
team building and cohesion
Our training and workshops not only help to develop innovative ideas and strategies, but also serve as a team building tool. This is where the team gets to know each other in a different environment and atmosphere. The playful, creative exchange gives the individual team members a different insight into their respective ways of thinking and approaches. This makes it easier to get along with each other and complement each other’s ideas. In addition, joint activities and experiences of success strengthen the feeling of togetherness.
co-creative strategy development process
All participants are 100% committed and attentive throughout. This is not comparable to normal meetings that dominate the everyday life of managers. The LEGO® Serious Play® concept uses the human imagination to gain a deep insight into existing challenges and to develop new solutions. This unlocks a creativity that is all too often buried deep. This also makes radically new things possible.
Fast and efficient solutions
The process uses Lego bricks and allows you to get to the heart of the matter quickly. With Lego models as condensed but information-rich metaphors, even complex issues are presented in a clear, understandable and memorable way. And the safe – because playful – environment of the training and workshops makes it easy to discuss even critical points. The in-depth dialogue between participants means better decisions are made in less time. LEGO® Serious Play® shortens the development of innovative strategies to a few days of intensive joint work by the management team.
Where does the method actually come from?
Developed by LEGO® in collaboration with the International Institute for Management Development in Lausanne (IMD), the LEGO® Serious Play® method offers unique solutions to unlock the full potential and creativity of a team or an entire organization. LEGO® Serious Play® is based on the latest knowledge in systems thinking, brain research, strategy and game development. Do you want to know more about the scientific background of LSP?
Why StrategicPlay®?
Through our active participation in the Advisory Board for LEGO® Serious Play®, we have been working with other Master Trainers since 2010 to ensure a uniform training and quality standard worldwide. Over the years, we have condensed our experience into the best practices, designs and procedures. You can find out what else makes us special here.