Become a Lego® Serious Play® Facilitator with our training
You can learn the LEGO® SERIOUS PLAY® method in our Certified LEGO® SERIOUS PLAY® Facilitator Training or in our LEGO® SERIOUS PLAY® Basics Training. The training provides you with the necessary basics and methods and teaches you how to develop and moderate your own workshops based on the LEGO® SERIOUS PLAY® method.
We want you to feel safe and comfortable. That’s why we also offer online training.
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Lego® Serious Play® is versatile

co-creative
With the Lego® Serious Play® process, you will jointly develop a new understanding of your project, whether it is new business models, a new culture, strategy or innovation.

experienceable
Ideas, thought models and visions are brought to life with LEGO models and remain in our memories.

comprehensible
Lego is not a toy here, but a prototyping material, so that ideas can be discussed and developed in a comprehensible way using the model.
What is Lego® Serious Play®?
LEGO® SERIOUS PLAY® (LSP) is used in companies, teams and also with individuals to encourage new ideas, improve communication and accelerate problem solving. In the workshops individually adapted for the customers by StrategicPlay®, the participants work on, for example:
- New business strategies
- You develop and optimize collaboration within the team
- They analyze crisis situations
- They develop solution concepts for this
With the innovative LEGO® SERIOUS PLAY® process, unique, sustainable and practical solutions to complex questions are developed and implemented immediately. Large international companies such as EBAY, NOKIA and MICROSOFT are already using it to authentically formulate their brand identity, develop innovative ideas and strategies, support the formation of high-performance teams or effectively accompany change processes.
There are two main LEGO® SERIOUS PLAY® processes:
- Real Time Strategy for the Enterprise: Strategy Development
- Real Time Identity for the Team: Optimize teams
StrategicPlay® has adapted and further developed these basic processes for a wide range of application areas:
- Diversity: Diversity as a strategic success factor
- Brand Identity: Developing a clear and unique brand identity
- Project management: Start projects quickly and effectively
- Project teams: Creating effective project teams and motivating them sustainably
- Risk management: identifying risks and developing alternative strategies
- Product development: Designing innovative products and services
- Change Management: Starting change processes and implementing them effectively
- Networking: Make conferences full of energy and actively involve participants
In addition, StrategicPlay® specializes in developing new applications for your individual goals.
The benefits of Lego® Serious Play®
LEGO® is fun and anyone can build with LEGO®. You don’t need any artistic or craft skills to express yourself (such as painting). LEGO® SERIOUS PLAY® materials are particularly versatile and stimulate the imagination. And with LEGO®, three-dimensional representations are possible and everything that is built is reversible, rebuildable and adaptable.
Where does the Lego® Serious Play® method come from?
Developed by LEGO® in collaboration with the International Institute for Management Development in Lausanne (IMD), the LEGO® SERIOUS PLAY® method offers unique solutions to unlock the full potential and creativity of a team or an entire organization. LEGO® SERIOUS PLAY® is based on the latest knowledge in systems thinking, brain research, strategy and game development.
For more information download this PDF
Lego® Serious Play® at a glance
Fast and efficient solutions
The LEGO® SERIOUS PLAY® process uses LEGO® bricks and allows you to get to the heart of the matter quickly. With LEGO® models as condensed but information-rich metaphors, even complex issues are presented in a clear, understandable and memorable way. And the safe – because playful – environment of the workshops makes it easy to discuss even critical points. The in-depth dialogue between participants enables better decisions to be made in less time. LEGO® SERIOUS PLAY® shortens the development of innovative strategies to a few days of intensive joint work by the management team.
team building and team cohesion
A LEGO® SERIOUS PLAY® workshop not only helps to develop innovative ideas and strategies, but also serves as a team building tool. Here, the team gets to know each other again in a different environment and atmosphere. The playful, creative exchange gives the individual team members a different insight into their respective ways of thinking and approaches. This makes it easier to interact with each other and complement each other’s ideas. In addition, shared activities and experiences of success strengthen the feeling of togetherness.
co-creative strategy development process
LEGO® SERIOUS PLAY® is a co-creative strategy development process that teams use to prototype visions and business models. During a LEGO® SERIOUS PLAY® workshop, all participants are 100% engaged and attentive for the entire duration. This is not comparable to normal meetings that dominate the everyday life of managers. The LEGO® SERIOUS PLAY® concept uses the human imagination to gain a deep insight into existing challenges and to develop new solutions. This unlocks a creativity that is all too often buried deep. This also makes radically new things possible.
Lego® Serious Play® is unbeatable for
- Developing common visions, values and principles
- To make complexity visible and to understand it
- To create a new, clear and shared vision of the future of the product, brand or company
- repositioning teams or areas within the company
- Developing a common language and a common identity
- to effectively improve teamwork
- Finding effective solutions and ensuring their long-term success
Our training content at a glance
Corona safety measures
Due to Corona, our trainings will soon only take place with 4 instead of 8 maximum participants. There will then be several dates. Our large workshop room offers enough space to maintain the safety distance and we ensure sufficient safety measures to bridge the time until after Corona.
Our training offer – your Lego® Serious Play® training
Lego® Serious Play® Basic Training
1 day training
Would you like to get started with LEGO® Serious Play® and use it to moderate workshops, but you don’t care about certification at the moment?
Learn the most important principles and process steps and how to moderate a workshop lasting up to three hours.
Lego® Serious Play® Certified Facilitator Training
Intensive 3-day training
Would you like to receive complete training and certification in LEGO® Serious Play®?
Then come to our three-day Lego® Serious Play® Certified Facilitator Training. Here you will learn in depth the various Lego® Serious Play® processes and everything you need to know about design and facilitation with Lego® Serious Play®.
Lego® Serious Play® Basic Training (1 day)
1. What can participants expect? An intensive training day:
For the participants, this means a dynamic alternation between theory, practical implementation and reflection on what has been learned. Our promise: The essence is so clear and the learning success so great that every participant will be able to design and moderate their own short 30-minute or up to 3-hour workshop based on LEGO® SERIOUS PLAY®.
The one-day training teaches you the necessary basic steps to develop and moderate your own workshops based on the LEGO® SERIOUS PLAY™ method. You will learn how a warm-up familiarizes participants with the method and how they then individually prototype and present their thinking models on complex problems.
If you want to delve deeper into the LEGO® SERIOUS PLAY® methodology and learn complete strategy and team development processes, attend the 3-day training to become a Certified LEGO® SERIOUS PLAY® Facilitator.
2. That’s why after an intensive day of training you can:
Use Lego® Serious Play® to support teams with team building, retrospectives, strategy definition or innovation, among other things.
As a facilitator, design and moderate workshops based on LEGO® SERIOUS PLAY® – from short 30-minute to 3-hour formats!
3. Who is the training for?
For all interested parties and experts with team leadership and group moderation experience who want to learn in one day how “rapid prototyping” of thought models works with Lego®! Also for beginners with and without team leadership experience.
4. Our training content
- Warm Up steps to prepare participants for the unfamiliar work with Lego®
- Visualize and actively design thought models with Lego®
- Principles of the Lego® Serious Play® method
- 4 basic steps of the Lego® Serious Play™ basic process: building, giving meaning, storytelling and reflection.
- Scientific background of how Lego® Serious Play® works
- Difference between Lego® Serious Play® Facilitation and “normal” moderation
- You will learn all the processes and principles from the participant’s perspective as well as from the facilitator’s point of view!
training routine
Day 1 (9:00 a.m. to approx. 6:00 p.m.)
- Focus on warm-up steps to prepare participants for the unfamiliar work with LEGO
- Focus on LEGO® Serious Play® for Teams
- Workshop design and preparation of your first Lego® Serious Play® workshop
- The role of the Lego® Serious Play® Facilitator
- Complementary Methods for Lego® Serious Play® Workshops
Small groups up to max. 8 people
Lego® Serious Play® Certified Facilitator Training (3 days)
1. What can participants expect? Three days of intensive training:
You learn intensively in small teams of up to 8 participants
On the first two training days, you will experience and learn the complete Lego® Serious Play® processes for team and strategy
On the third day, you will test and complete what you have learned by designing and leading your first Lego® Serious Play® workshop.
You will learn more about theoretical background knowledge, additional methods and receive numerous tips and tricks from us about Lego® Serious Play®.
And that from the original: StrategicPlay®, the official German-speaking training provider and lead partner for LEGO® SERIOUS LAY®
The participants of our training can expect a dynamic alternation between theory, practical implementation and reflection on what has been learned.
2. After three successful days of training you will:
Use Lego® Serious Play® to support teams with team building, retrospectives, strategy definition or innovation, among other things.
As a facilitator, design and moderate workshops based on Lego® Serious Play® – from short 45-minute sessions to extensive 1-2 day formats!
3. Who is the training for?
For all interested parties and experts with team leadership and group moderation experience.
4. Our training content
- Visualize and actively design thought models with Lego®
- Principles of the Lego® Serious Play® method
- 4 basic steps of the Lego® Serious Play® basic process: building, giving meaning, storytelling and reflection.
- Lego® Serious Play® processes for strategy and team development
- Scientific background of how Lego® Serious Play® works
- Difference between Lego® Serious Play® Facilitation and “normal” moderation
- You will learn all the processes and principles from the participant’s perspective as well as from the facilitator’s point of view.
training routine
Day 1 (9:00 a.m. to approx. 6:00 p.m.)
- Focus on Lego® Serious Play® for Teams
- The Lego® Serious Play®
- “Real Time Identity for the Team” process
- The role of the Lego® Serious Play® Facilitator
- Complementary Methods for Lego® Serious Play® Workshops
Day 2 (9:00 a.m. to approx. 7:00 p.m.)
Plan more time in the evening of the second training day: Here you and your training team will prepare the moderation of your first workshop with LEGO® SERIOUS PLAY®.
- Focus on Lego® Serious Play® in strategy and innovation development
- The Lego® Serious Play® “Real Time Strategy for the Enterprise” process
- “Thinking from within” with Lego® Serious Play®”
- Workshop design and preparation of your first Lego® Serious Play® workshop
Day 3 (9:00 a.m. to about 6:00 p.m.)
- Focus on Lego® Serious Play® practice: Conducting a strategy workshop by the participants
- Retrospective, feedback and final tips and tricks to improve learning after the practical session
Small groups up to max. 8 people
training costs
Lego® Serious Play® Basic Training (1 day)
(For early bookers there is also our Earliest & Early Bird offer.) You can book the training via our event platform Eventbrite or via our booking form .
Costs included:
- Meals: snacks, lunch, drinks
- writing materials
- Comprehensive seminar materials
- and lots of personal tips and tricks
- certificate of participation (not a certificate)
Lego® Serious Play® Certified Facilitator Training (3 days)
(For early bookers there is also our Earliest & Early Bird offer.) You can book the training via our event platform Eventbrite or via our booking form .
Costs included:
- Meals: snacks, lunch, drinks
- writing materials
- Comprehensive seminar materials
- Official Certificate of Participation
- 3 Lego® Serious Play® starter kits
- and lots of personal tips and tricks
Closed group training
We offer closed training courses, individually tailored to the requirements and challenges of your team or organization. Contact us for a personalized offer. Please feel free to contact us. We may be able to answer some questions in advance:
- We can hold closed training sessions at a location of your choice. We don’t need much for this: daylight, movable tables, chairs, free walls and lots of space.
- The classic training price includes the implementation of the training, training materials, refreshments during breaks and lunch on the three training days. The special LEGO® SERIOUS PLAY® material is provided by us for the duration of the training. This content may differ when booking a closed training. The respective offer conditions apply.
- StrategicPlay® training courses are very intensive and have a high practical component, so the group size in the open training courses is limited to a maximum of 8 participants. We can also offer company-specific (closed) training courses with several trainers and therefore for larger groups. Due to the high level of interactivity of the LEGO® SERIOUS PLAY® method, we need at least three participants to ensure learning success.
- The classic training price includes the implementation of the training, training materials, refreshments during breaks and lunch on the three training days. The special LEGO® SERIOUS PLAY® material is provided by us for the duration of the training. This content may differ when booking a closed training. The respective offer conditions apply.
Your trainer - Katrin Elster
Founder of StrategicPlay® and CoCreACT® and expert in playful co-creativity.
Building the future together, playing with visions and business models, and developing the full potential of diverse teams – that’s what motivates Katrin Elster. With StrategicPlay®, she is an expert in the skills that will determine the future: solving complex problems and co-creating new things.
Since 2006 she has been a master trainer for LEGO® SERIOUS PLAY®, a co-creative strategy development process that teams use to prototype visions and business models. She also organizes playful un-conferences such as play4agile and play4innovation. In 2016 she co-founded the association Crea Germany eV to promote creative design skills in schools and society.

The location
